With Press Release Distribution, Small Businesses Are Creating Their Own Opportunities for Media and Marketing
Small businesses are leveraging exciting company news to make headlines in both local and national media outlets.
SARASOTA, Fla., September 7, 2021 (Newswire.com) - When it comes to building credibility and expanding one's reach, acquiring earned media is an important part of the process. Through press release distribution on PressRelease.com's comprehensive distribution network, small businesses can share company news, events, and milestones to connect with the public and stay top of mind among their core audiences.
"There's lots of competition, regardless of what industry you're in," says Erik Rohrmann, COO at PressRelease.com. "For most small businesses trying to establish their presence and be competitive, it's more advantageous to be active rather than passive when trying to build awareness. Simply getting the public to know that your company exists is one of the first hurdles that must be overcome."
Each company will define success differently. It's important to clearly define specific goals and develop the right strategies to meet them efficiently and effectively. Press release distribution is one of several forms of owned media that is unique in its ability to build trust and credibility. Getting a press release published on reputable news outlets creates a sense of trust, especially when backed by other pieces of high-quality content.
There's also the added benefit of potentially acquiring earned media opportunities through press release distribution. While difficult to achieve, third-party validation is an effective form of social-proofing that inspires confidence and trust in a way that's much more substantial than through owned media, as people often trust what others say about a business more than what the business has to say about itself.
PressRelease.com helps CEOs and business leaders improve their targeting and reach through its budget-friendly press release distribution services. To learn more about how to create newfound value through press release content, visit PressRelease.com.
About PressRelease.com
PressRelease.com provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.
Contact Information:
PressRelease.com
Media Relations
Office: 800-998-2927
Source: PressRelease.com
